%
Increase in Klaviyo Atrributed Revenue
Store revenue from email
List growth since September 2022
Smart Segmentation
Hyper-personalized Messaging
Reviews and Personal Stories
Optimization and A/B Testing
The results speak for themselves: a 2x jump in email open rates to over 36%. But even more impressive - email revenue shot up by 200% while delivering a 17x return on investment.
The Results
increase in email revenue
27%
revenue from email
36%
2x increase in email open rate
“We finished 2022 with sales up ~200%+ year over year. We look at agencies for advice, not just execution - and the team at Copypower Media were really important advisors that helped us more than double our business in 2022”
Joy Kosak
Co-founder & CEO, Simple Wishes
Understanding your customer's needs, emotions, and journey is critical for creating resonant email marketing. By deeply researching the hopes, worries, and experiences of expectant moms, the emails could be tailored to connect with them authentically.
Segmentation and personalization are powerful tools to make customers feel seen and understood. Segmenting email content based on pregnancy stage allowed for much more relevant, personalized messaging.
Building trust through user-generated content like reviews can significantly boost conversions. Showcasing real customer stories and testimonials helped establish Simple Wishes as a trusted, supportive brand.
Continuous optimization through tactics like A/B testing is key for iterating and improving email performance over time. Regularly refining the emails based on data insights unlocked better open rates, engagement, and revenue.
