Simple wishes: email marketing case study

Success Stories

Simple Wishes Doubles Revenue with Empathetic Email Marketing Approach

Numbers at a Glance

Increase in Klaviyo Atrributed Revenue

Store revenue from email

List growth since September 2022

About the Client

Simple Wishes isn't just selling maternity clothes - they're supporting moms through the sensitive and demanding stages of pregnancy. Their innovative products are designed to be as comforting as a best friend giving you a hug.

Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing.

The Challenge

SimpleWishes’ email marketing wasn't living up to their nurturing brand vision. The messages were falling flat, with email open rate hovering at 16% and sales way below where they should be for an apparel brand.

Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in.

The Solution & Approach

Our first move? Getting to know Simple Wishes' moms on a deep level - their hopes, their worries, what keeps them up at 3am. With those insights, we completely overhauled the email strategy.

Smart Segmentation

We started by getting hyperpersonal with smart segmentation. Instead of one-size-fits-all emails, we tailored messages to exactly where each mom was on her journey. An expectant first-timer received different content than a been-there-done-that mom of three.

Hyper-personalized Messaging

But it was more than just segmentation. We infused each email with the same warmth and support that Simple Wishes is known for. From the first "welcome to the fam!" to special milestones like hitting the third trimester, our emails truly resonated.

Reviews and Personal Stories

Showing off honest customer reviews and personal stories from other moms. We made it stupid-easy for happy customers to share their rave reviews through a targeted campaign. With so many authentic testimonials, conversion rates saw some remarkable improvements.

Optimization and A/B Testing

Through meticulous A/B testing, we kept refining our emails and uncovering new ways to boost opens, clicks, and conversions.

The results speak for themselves: a 2x jump in email open rates to over 36%. But even more impressive - email revenue shot up by 200% while delivering a 17x return on investment.

The Results

200%

increase in email revenue

27%

revenue from email

36%

2x increase in email open rate

Client Testimonial

“We finished 2022 with sales up ~200%+ year over year. We look at agencies for advice, not just execution - and the team at Copypower Media were really important advisors that helped us more than double our business in 2022”

Joy Kosak

Co-founder & CEO, Simple Wishes

Summary

By truly understanding moms' needs and creating an email experience that felt like a supportive best friend, we helped Simple Wishes deepen customer loyalty and increase revenue.

Key Takeaways

Understanding your customer's needs, emotions, and journey is critical for creating resonant email marketing. By deeply researching the hopes, worries, and experiences of expectant moms, the emails could be tailored to connect with them authentically.

Segmentation and personalization are powerful tools to make customers feel seen and understood. Segmenting email content based on pregnancy stage allowed for much more relevant, personalized messaging.

Building trust through user-generated content like reviews can significantly boost conversions. Showcasing real customer stories and testimonials helped establish Simple Wishes as a trusted, supportive brand.

Continuous optimization through tactics like A/B testing is key for iterating and improving email performance over time. Regularly refining the emails based on data insights unlocked better open rates, engagement, and revenue.

Email Examples

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.

Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.

Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session