%
Increase in Klaviyo Atrributed Revenue
Store revenue from email
List growth since September 2022
List clean up and segmentation
Copypower Media identified the need to organize the list and use a better email marketing platform specifically geared towards e-commerce.
* Synced customer data with Klaviyo email marketing software.
* Segmented customers based on order value, purchase frequency, and product type.
* Improved data management for targeted marketing efforts.
On-Site Retargeting
Reactivating Inactive Customers
Copypower Media discovered that there were 2,353 dormant customers. This represented a significant revenue opportunity for the company.
* Launched a reactivation campaign offering a free product in exchange for a testimonial.
*Sent discount coupons after testimonials, resulting in repeat purchase
* Received positive testimonials that further solidified brand trust
Post Purchase Automation
The post purchase automation represented a significant revenue opportunity because an office sign purchase is followed by many other types of accessories and related products.
* Set up a post-purchase thank you and cross-sell sequence
* Offered 10% discount coupon for the second purchase
* Achieved an 8% response rate and 1.5x increase average order value
With these strategies, the client’s monthly revenue increased by 158% in just 3 months.
The Results
Email attributed Revenue
158%
Monthly sales increased
36.4%
Average open rate
Clean and organize customer data for effective segmentation and targeted marketing efforts. Syncing customer data to the right email marketing platform (Klaviyo in this case) allows for data-driven segmentation strategies.
Implement on-site retargeting tactics like exit popups to capture abandoning visitors and increase conversions.
Don't neglect inactive/lapsed customers - reactivation campaigns offering incentives can successfully re-engage them and uncover new revenue opportunities.
Nurture relationships with content-led email newsletters delivering value. Include product promotions in the footer but focus on engaging content first.
