Data-Driven Strategies Boost Email Attribution to 33% of Revenue for Office Sign Ecommerce Store

Data-Driven Strategies Boost Email Attribution to 33% of Revenue for Office Sign Ecommerce Store

Data-Driven Strategies Boost Email Attribution to 33% of Revenue for Office Sign Ecommerce Store

Data-Driven Strategies Boost Email Attribution to 33% of Revenue for Office Sign Ecommerce Store

Numbers at a Glance

Numbers at a Glance

0

%

Increase in Klaviyo Atrributed Revenue

0

%

%

%

Store revenue from email

0

%

%

%

List growth since September 2022

About the Client

About the Client



Based in Mississippi, United States, OfficeNamePlates.com is a leading B2B e-commerce website selling office signs. The company’s primary target audience is HR Managers, operations manager, office assistant and facility manager. 




Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 





Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 


Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 





The Challenge

The Challenge

Our client knew their 20-year history as a DIY signage specialist should translate to email revenue. The company sent occasional one-off email campaigns that weren’t working out well. 


Our client knew their 20-year history as a DIY signage specialist should translate to email revenue. The company sent occasional one-off email campaigns that weren’t working out well. 


Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in. 

The Solution & Approach

The Solution & Approach

Auditing revealed a cold list and outdated email automations that needed a refresh. Team Copyower Media team came up with a five step action plan:

Auditing revealed a cold list and outdated email automations that needed a refresh. Team Copyower Media team came up with a five step action plan:

Auditing revealed a cold list and outdated email automations that needed a refresh. Team Copyower Media team came up with a five step action plan:

List clean up and segmentation

Copypower Media identified the need to organize the list and use a better email marketing platform specifically geared towards e-commerce.

* Synced customer data with Klaviyo email marketing software.
* Segmented customers based on order value, purchase frequency, and product type.
* Improved data management for targeted marketing efforts.

On-Site Retargeting

Next we focused on implementing pop-up to increase conversion rate of non-buyers and window shoppers. 

* Recognized less than 1% conversion rate on the website
* Implemented on-site retargeting using OptiMonk 
* Offered a $20 discount to existing visitors
* Implemented a 3-step welcome sequence for new subscribers

Next we focused on implementing pop-up to increase conversion rate of non-buyers and window shoppers. 

* Recognized less than 1% conversion rate on the website
* Implemented on-site retargeting using OptiMonk 
* Offered a $20 discount to existing visitors
* Implemented a 3-step welcome sequence for new subscribers

Next we focused on implementing pop-up to increase conversion rate of non-buyers and window shoppers. 

* Recognized less than 1% conversion rate on the website
* Implemented on-site retargeting using OptiMonk 
* Offered a $20 discount to existing visitors
* Implemented a 3-step welcome sequence for new subscribers

Reactivating Inactive Customers

Copypower Media discovered that there were 2,353 dormant customers. This represented a significant revenue opportunity for the company. 

* Launched a reactivation campaign offering a free product in exchange for a testimonial.
*Sent discount coupons after testimonials, resulting in repeat purchase
* Received positive testimonials that further solidified brand trust

Post Purchase Automation

The post  purchase automation represented a significant revenue opportunity because an office sign purchase is followed by many other types of accessories and related products. 

* Set up a post-purchase thank you and cross-sell sequence
* Offered 10% discount coupon for the second purchase
* Achieved an 8% response rate and 1.5x increase average order value

With these strategies, the client’s monthly revenue increased by 158% in just 3 months. 

The Results

33%

33%

Email attributed Revenue

158%

Monthly sales increased

36.4%

Average open rate

Summary

Summary

A comprehensive, data-driven email marketing strategy optimizing every touchpoint from acquisition to retention can be transformative for ecommerce businesses.

A comprehensive, data-driven email marketing strategy optimizing every touchpoint from acquisition to retention can be transformative for ecommerce businesses.

Key Takeaways

Key Takeaways

Clean and organize customer data for effective segmentation and targeted marketing efforts. Syncing customer data to the right email marketing platform (Klaviyo in this case) allows for data-driven segmentation strategies.

Implement on-site retargeting tactics like exit popups to capture abandoning visitors and increase conversions. 

Don't neglect inactive/lapsed customers - reactivation campaigns offering incentives can successfully re-engage them and uncover new revenue opportunities.

Nurture relationships with content-led email newsletters delivering value. Include product promotions in the footer but focus on engaging content first.

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner