Legend Archery partners with Copypower Media to Fuel 260% Revenue Growth
Legend Archery partners with Copypower Media to Fuel 260% Revenue Growth
Legend Archery partners with Copypower Media to Fuel 260% Revenue Growth
Legend Archery partners with Copypower Media to Fuel 260% Revenue Growth
Numbers at a Glance
Numbers at a Glance
%
Increase in Klaviyo Atrributed Revenue
%
%
%
Store revenue from email
%
%
%
List growth since September 2022
About the Client
About the Client
Legend Archery is a prominent name in the archery gear space serving both professional and hobbyist archers. Legend Archery creates innovative bow cases, quivers, and accessories for discerning archers looking for high quality archery gear at a great price point.
The company has solidified it’s positioning has in the archery gear niche with it’s premium and pocket-friendly archery gear.
Legend Archery is a prominent name in the archery gear space serving both professional and hobbyist archers. Legend Archery creates innovative bow cases, quivers, and accessories for discerning archers looking for high quality archery gear at a great price point.
The company has solidified it’s positioning has in the archery gear niche with it’s premium and pocket-friendly archery gear.
Legend Archery is a prominent name in the archery gear space serving both professional and hobbyist archers. Legend Archery creates innovative bow cases, quivers, and accessories for discerning archers looking for high quality archery gear at a great price point.
The company has solidified it’s positioning has in the archery gear niche with it’s premium and pocket-friendly archery gear.
The Challenge
The Challenge
The archery brand had hit a ceiling with generic batch-and-blast email. They had ambitious targets for growth, but their email channel was underperforming and not driving enough revenue.
Their existing email campaigns and automations were not resonating deeply enough with their core archery audience. The brand recognized that to unlock growth from email, they needed messaging that tapped into the true passions, motivations and emotional connections archers feel towards the sport.
The archery brand had hit a ceiling with generic batch-and-blast email. They had ambitious targets for growth, but their email channel was underperforming and not driving enough revenue.
Their existing email campaigns and automations were not resonating deeply enough with their core archery audience. The brand recognized that to unlock growth from email, they needed messaging that tapped into the true passions, motivations and emotional connections archers feel towards the sport.
The archery brand had hit a ceiling with generic batch-and-blast email. They had ambitious targets for growth, but their email channel was underperforming and not driving enough revenue.
Their existing email campaigns and automations were not resonating deeply enough with their core archery audience. The brand recognized that to unlock growth from email, they needed messaging that tapped into the true passions, motivations and emotional connections archers feel towards the sport.
The Solution & Approach
The Solution & Approach
Our audience research revealed that there were noticeable differences between the emotions and motivations of a hobbyist vs. professional archer. We not only overhauled the messaging but also ensured that flows are built strategically to cater to both types of audiences.
Our audience research revealed that there were noticeable differences between the emotions and motivations of a hobbyist vs. professional archer. We not only overhauled the messaging but also ensured that flows are built strategically to cater to both types of audiences.
Our audience research revealed that there were noticeable differences between the emotions and motivations of a hobbyist vs. professional archer. We not only overhauled the messaging but also ensured that flows are built strategically to cater to both types of audiences.
Audience Research & Journey Mapping
Conducted customer research to map archer journeys and uncover core motivations around mastery, connection, and self-expression
Conducted customer research to map archer journeys and uncover core motivations around mastery, connection, and self-expression
Conducted customer research to map archer journeys and uncover core motivations around mastery, connection, and self-expression
Segmented Flows & Personalization
Implemented personalized segmented flows based on previous purchase behaviour such as - post purchase flow, up-sell and cross-sell flows.
Implemented personalized segmented flows based on previous purchase behaviour such as - post purchase flow, up-sell and cross-sell flows.
Implemented personalized segmented flows based on previous purchase behaviour such as - post purchase flow, up-sell and cross-sell flows.
Rebuilt Welcome Series & Pop-up
Resonant copy and creative mirroring archery passions. Redesigned pop-up and triggered flows for on-site engagement.
Resonant copy and creative mirroring archery passions. Redesigned pop-up and triggered flows for on-site engagement.
Resonant copy and creative mirroring archery passions. Redesigned pop-up and triggered flows for on-site engagement.
Optimization & A/B Testing
A/B tested creative concepts aligned to insight. Measured performance metrics and community affinity.
A/B tested creative concepts aligned to insight. Measured performance metrics and community affinity.
A/B tested creative concepts aligned to insight. Measured performance metrics and community affinity.
The Results
260%
260%
Increase in Klaviyo Atrributed Revenue
32.5%
Average Open Rate
2.3%
Average Click Rate
Summary
Summary
Strategically planned email in conjugation with segmented customer journeys played a vital role in increasing email revenues for Legend Archery.
Strategically planned email in conjugation with segmented customer journeys played a vital role in increasing email revenues for Legend Archery.
Key Takeaways
Key Takeaways
Advanced segmentation is a must-have for any business looking to improve their email revenue.
Advanced segmentation is a must-have for any business looking to improve their email revenue.
Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.
Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.
Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.
Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.
Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.
Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.
Email Examples
Email Examples
Email Examples
For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.
Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.
Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.
Book Your Free Email Strategy Session
For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.
Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.
Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.
Book Your Free Email Strategy Session
For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.
Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.
Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.
Book Your Free Email Strategy Session
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