How Sustainable Fashion Brand Lacher Prise Boosted Email Revenue by 837%
How Sustainable Fashion Brand Lacher Prise Boosted Email Revenue by 837%
How Sustainable Fashion Brand Lacher Prise Boosted Email Revenue by 837%
How Sustainable Fashion Brand Lacher Prise Boosted Email Revenue by 837%
Numbers at a Glance
Numbers at a Glance
%
Increase in Klaviyo Atrributed Revenue
%
%
%
Store revenue from email
%
%
%
List growth since September 2022
About the Client
About the Client
Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing.
Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing.
Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing.
Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing.
The Challenge
The Challenge
Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in.
Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in.
Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in.
The Solution & Approach
The Solution & Approach
Our first move was switching them over to Klaviyo, the email marketing platform that pros use. But we didn't stop there. We dug deep to really understand Lacher Prise's audience - what made them tick, and really understanding their desires, and aspirations. Once we had that customer persona nailed, we crafted killer email sequences that spoke straight to their persona.
Our first move was switching them over to Klaviyo, the email marketing platform that pros use. But we didn't stop there. We dug deep to really understand Lacher Prise's audience - what made them tick, and really understanding their desires, and aspirations. Once we had that customer persona nailed, we crafted killer email sequences that spoke straight to their persona.
Our first move was switching them over to Klaviyo, the email marketing platform that pros use. But we didn't stop there. We dug deep to really understand Lacher Prise's audience - what made them tick, and really understanding their desires, and aspirations. Once we had that customer persona nailed, we crafted killer email sequences that spoke straight to their persona.
Welcome Sequence
We hit them with a 3-part welcome series that introduced the brand's vibe and values. Bam - 8% of new subscribers became customers. But we were just getting started.
We hit them with a 3-part welcome series that introduced the brand's vibe and values. Bam - 8% of new subscribers became customers. But we were just getting started.
We hit them with a 3-part welcome series that introduced the brand's vibe and values. Bam - 8% of new subscribers became customers. But we were just getting started.
Abandoned Cart Sequence
We layered on an abandoned cart sequence with a discount for the third email. On average, 12% completed their purchase after getting these reminders. That's triple the industry standard!
We layered on an abandoned cart sequence with a discount for the third email. On average, 12% completed their purchase after getting these reminders. That's triple the industry standard!
We layered on an abandoned cart sequence with a discount for the third email. On average, 12% completed their purchase after getting these reminders. That's triple the industry standard!
Browse Abandonment Flow
Here's where we really got creative: the browse abandonment flow. This one re-engaged window shoppers who had shown interest but bailed before buying. By giving them a nudge, we recaptured tons of potential sales.
Here's where we really got creative: the browse abandonment flow. This one re-engaged window shoppers who had shown interest but bailed before buying. By giving them a nudge, we recaptured tons of potential sales.
Here's where we really got creative: the browse abandonment flow. This one re-engaged window shoppers who had shown interest but bailed before buying. By giving them a nudge, we recaptured tons of potential sales.
Post Purchase Flow
Finally, the MVP: the post-purchase flow. This bad boy generated over $76 per recipient by building loyalty and prompting repeat orders. It was the revenue king.
Finally, the MVP: the post-purchase flow. This bad boy generated over $76 per recipient by building loyalty and prompting repeat orders. It was the revenue king.
Finally, the MVP: the post-purchase flow. This bad boy generated over $76 per recipient by building loyalty and prompting repeat orders. It was the revenue king.
In just 3 months, Lacher Prise saw a 74% spike in overall revenue. Their email marketing revenue exploded by 837%. And get this - nearly 60% of their total revenue now comes from email!
The Results
837%
837%
increase in email marketing revenue
74%
increase in total revenue
59.56%
revenue from email marketing
Summary
Summary
With the right tools, psychological insights, and creative sequences, we helped Lacher Prise turn email into a top revenue channel in just 3 months. If you're not maximizing this channel, you're leaving cash on the table.
With the right tools, psychological insights, and creative sequences, we helped Lacher Prise turn email into a top revenue channel in just 3 months. If you're not maximizing this channel, you're leaving cash on the table.
Key Takeaways
Key Takeaways
Moving to Klaviyo was a game-changer
Knowing their audience let us write emails that truly resonated
The welcome series helped people buy into the brand's message
Those strategic post-purchase emails kept people coming back for more
Email Examples
Email Examples
Email Examples
For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.
Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.
Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.
Book Your Free Email Strategy Session
For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.
Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.
Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.
Book Your Free Email Strategy Session
We craft content that powers business growth.
12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054
2727 Bee Cave Rd, Suite 180, Austin, TX 78746
support@copypowermedia.com
We craft content that powers business growth.
12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054
2727 Bee Cave Rd, Suite 180, Austin, TX 78746
support@copypowermedia.com
We craft content that powers business growth.
12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054
2727 Bee Cave Rd, Suite 180, Austin, TX 78746
support@copypowermedia.com