Driving Fundraising Success For a Farmed Animal Sanctuary With Empathetic Storytelling

Driving Fundraising Success For a Farmed Animal Sanctuary With Empathetic Storytelling

Driving Fundraising Success For a Farmed Animal Sanctuary With Empathetic Storytelling

Driving Fundraising Success For a Farmed Animal Sanctuary With Empathetic Storytelling

Numbers at a Glance

Numbers at a Glance

16.8

%

Average open rate nearly

15

%

%

%

Store revenue from email

0

%

%

%

List growth since September 2022

Located near Denver, Colorado, Luvin Arms Animal Sanctuary stands as a beacon of hope for abused and neglected farmed animals. But their mission transcends simply rescue and rehabilitation. Through each animal's journey, Luvin Arms weaves powerful narratives that inspire compassion, connection, and action within their community.


Located near Denver, Colorado, Luvin Arms Animal Sanctuary stands as a beacon of hope for abused and neglected farmed animals. But their mission transcends simply rescue and rehabilitation. Through each animal's journey, Luvin Arms weaves powerful narratives that inspire compassion, connection, and action within their community.


Located near Denver, Colorado, Luvin Arms Animal Sanctuary stands as a beacon of hope for abused and neglected farmed animals. But their mission transcends simply rescue and rehabilitation. Through each animal's journey, Luvin Arms weaves powerful narratives that inspire compassion, connection, and action within their community.


The Challenge

The Challenge

Despite housing hundreds of powerful animal rescue stories, Luvin Arms' emails failed to emotionally captivate their audience. While their large subscriber list represented an eagerly compassionate community, the sanctuary's one-size-fits-all email blasts fell flat. Open rates were below 20% and there was a significant subscriber churn. 

Approach

Approach

To improve Luvin Arms' email presence, we dive deep in the sanctuary's mission and each resident's journey. From traumatic rescues to joyful awakenings, we tried to understand the full emotional spectrum behind Luvin Arms.

Our strategic content pillars became "Varied Vignettes" and "Personalized Pathways" - allowing each newsletter, campaign and fundraising appeal to engage multiple audience senses. Through richly-detailed scenes, supporters could vividly imagine the sights, smells and personalities awaiting them at the sanctuary. They felt each animal's resilience, struggle and ultimate redemption.

For the annual gala, we didn't just highlight logistics - we shared overlooked resident backstories that exemplified why this event's funds proved so vital. Even routine communications recounted poignant moments of healing, hope and humble beginnings.

Our "Personalized Pathways'' initiative identifies key segments whose values and motivations align with Luvin Arms' mission.


Services Provided

Services Provided

Customer/Audience Research

Customer/Audience Research

Email Marketing Strategy

Email Marketing Strategy

List Segmentation and Management

List Segmentation and Management

Welcome Email Series Development

Welcome Email Series Development

Special Events Fundraiser Campaigns

Special Events Fundraiser Campaigns

Featuring Rescue Stories

Featuring Rescue Stories

Campaign Messaging and Creative

Campaign Messaging and Creative

Email Copywriting

Email Copywriting

Landing Pages Creation

Landing Pages Creation

Email Design/UI/UX

Email Design/UI/UX

A/B Testing

A/B Testing

Email Deployment

Email Deployment

The Results

$1mn

$1mn

Fundraising Success

32.3%

Average Open Rate

2.3%

Average Click Rate

Summary

Summary

Luvin Arms’ fundraising success was a result of a year long and consistent endeavor to send targeted, engaging email content. This ultimately translated in an incredible support from the donor community.

Luvin Arms’ fundraising success was a result of a year long and consistent endeavor to send targeted, engaging email content. This ultimately translated in an incredible support from the donor community.

The Results

The Results

Boosted Engagement: The average open rate nearly doubled from 16.8% to 32.3%.

Boosted Engagement: The average open rate nearly doubled from 16.8% to 32.3%.

Cultural Resonance: Targeting specific groups, like in the Paryushan Campaign, for the Jain community proved effective in engaging and mobilizing supporters.

Fundraising Success: At the September Gala 2023, the sanctuary raised $1mn in contribution.

Fundraising Success: At the September Gala 2023, the sanctuary raised $1mn in contribution.

Email Examples

Email Examples

Email Examples

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner