High Converting Product Launch Sequence for an Online Tennis Course 

High Converting Product Launch Sequence for an Online Tennis Course 

High Converting Product Launch Sequence for an Online Tennis Course 

High Converting Product Launch Sequence for an Online Tennis Course 

Numbers at a Glance

Numbers at a Glance

0

%

Increase in Klaviyo Atrributed Revenue

0

%

%

%

Store revenue from email

0

%

%

%

List growth since September 2022

About the Client

About the Client



Crunchtime Coaching is the world's foremost authority in online tennis coaching for recreational players. 




Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 


Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 





Lacher Prise Apparel is an up-and-coming sustainable fashion brand in New York. Ethical fashion is a fast growing segment and they were killing it with their stylish designs and sustainable, gender neutral clothing. 





The Challenge

The Challenge

The founder, Peter Freeman wanted a high-converting email sequence for their brand new course called “Break Their Service Break Their Spirit.” 



Their email marketing game was weak. Their old email setup on Drip just wasn't cutting it - less than 5% of their revenue came from emails. They needed a serious upgrade. That's where we came in. 

The founder, Peter Freeman wanted a high-converting email sequence for their brand new course called “Break Their Service Break Their Spirit.” 



The Solution & Approach

The Solution & Approach

Copypower Media team studied the product, positioning, and audience. We crafted a 10-step email sequence that converted at 6.45%. We also deployed a $1 free trial to their TOP Club membership program as an up-sell campaign. The up-sell converted at 17.69%. The campaign was a runaway success resulting in thousands of dollars in additional revenue while creating a recurring revenue stream for the client. 

Copypower Media team studied the product, positioning, and audience. We crafted a 10-step email sequence that converted at 6.45%. We also deployed a $1 free trial to their TOP Club membership program as an up-sell campaign. The up-sell converted at 17.69%. The campaign was a runaway success resulting in thousands of dollars in additional revenue while creating a recurring revenue stream for the client. 

Copypower Media team studied the product, positioning, and audience. We crafted a 10-step email sequence that converted at 6.45%. We also deployed a $1 free trial to their TOP Club membership program as an up-sell campaign. The up-sell converted at 17.69%. The campaign was a runaway success resulting in thousands of dollars in additional revenue while creating a recurring revenue stream for the client. 

Audience Research

Email Campaign Strategy and Execution 

Email Copy

The Results

17.69%

17.69%

Conversion rate (One-click up-sell

23.15%

Email Open Rate

2.32%

Click Rate

Client Quote

Client Quote

Rishi & his team did an incredible job with our product launch. We had a pretty solid launch and the emails were just killing it!.”


Peter Freeman

Founder, Crunch Time Coaching

Performance Summary

Performance Summary

Email Open Rate (Cumulative): 23.15%

Click Rate (Cumulative): 2.32%

Conversion rate (Main offer) : 6.45%

Conversion rate (One-click up-sell):17.69%

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

For over 7 years, Copypower Media has been decoding customer behaviors across 150 brands. Our expertise in lifecycle marketing has helped our clients achieve significant revenue boosts, typically ranging from 20% to 30%.


Now, we're offering you the opportunity to leverage our knowledge and experience. By partnering with us, you can unlock the true potential of lifecycle marketing, fostering customer loyalty and delivering personalized experiences that drive sustained growth for your business.


Book a free consultation with us to discover how we can help you achieve 20-30% revenue growth with email and SMS.

Book Your Free Email Strategy Session

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner

Copypower Media is a lifecycle marketing agency helping brands maximze revenue and retention with email & SMS.


12th floor, Shivarth The Ace, Karma Workspaces, Sindhubhavan Rd, Ahmedabad, Gujarat 380054

2727 Bee Cave Rd, Suite 180, Austin, TX 78746


admin@copypowermedia.com


Proudly based in Austin, Texas

Shopify plus partner